Chiara Capitani & Romy Blanga , co-founders of EÉRA (2019)

Romy and Chiara are inside their studio in Milan, where they decided to settle after launching EÉRA, a brand with a meaningful name. EÉRA is a homage to the era, the past reinterpreted in a contemporary and positive way. EÉRA is also time of tradition and homage to family as a value to which Chiara and Romy are very attached.  “Every jewel we create is named after a member of our families: roots are very important because allow us to be who we are and who we will be.” It all started with a snap-hook found at a vintage market in Tokyo which got the attention of the two young entrepreneurs, to the point of creating a jewel inspired by its shape, studded with diamonds or covered in fluorescent colours that in a short time caught the eye of celebrities from all over the world.

How was your passion for jewelry born?

Our passion was certainly passed down from our families, who have always considered jewelry as precious objects, gifts for special occasions. We met when we both were working for a fashion brand: we became friends and shared the same passion for jewelry. We both dreamt of our own fashion brand. This is why we founded EÉRA.

What was your training path?

Chiara: I graduated in Communication and then specialized in Design. I have always enjoyed working on products, spanning from design to assessing the final product.

Romy: My academic and professional career was based on knowing the business and management logic from an international point of view, by attending university and working abroad.

How do you manage tasks within your team?

Chiara: I am in charge of the creative process while Romy is in charge of the managerial aspect. You can say we complete each other, even though all decisions are made together, each with our own vision which is always shared.

What are the peculiar features of your jewelry?

Our jewelry combines craftsmanship, luxury and contemporaneity. They are all designed with precious metals such as gold, gemstones and diamonds. In addition to this, we use our inspiration which comes from the world of geometry and the world of sports, revisited in a chic and contemporary way. In fact, the snap-hook, which is our iconic shape, comes from that world, which we reinterpreted with a new design, combining it with precious metals and diamonds. Besides having a well-defined geometric shape, the snap-hook is functional: its gold spring allows it to be opened and to be interchangeable. Another feature of our jewels lies in the fact that they are all made in Italy by skilled master craftsmen and distributed in very selected international doors.

Spring Summer 2021 - Careyes Earrings

Both online and offline markets?

Yes. It is widely believed that jewels should be watched, touched, tried. On the contrary, we believe in both offline and online distribution channels. The strength of EÉRA lies also in giving continuity to our collections thanks to interchangeable creations where customers are able to recognize their value through a screen. Right now, we distribute our creations to Net-A-Porter, MyTheresa, The Webster, Browns, Moda Operandi, Threads, Luisa Via Roma, Harrods and Breuninger.

Is there a jewel you are particularly fond of?

The snap-hook. Our story has started from it: it is the iconic jewel par excellence of EÉRA, from which derive also the snap-hook bracelets, another jewel we are particularly proud of. We are also very attached to Chiara and Romy earrings, two models which belong to the first collection and to which we gave our names. Generally, all EÉRA jewelry has a strong emotional component. EÉRA jewelry becomes a link among tradition, roots and innovation through research and design.

Spring Summer 2021 – New York Earring

What do you wish to convey with your jewelry?

For us EÉRA has been first of all a challenge, the answer to our own search for aesthetics. For this reason we wish to convey the challenge to a world of cultural exploration of two young women who have a passion for beauty. EÉRA is an experience: a vision we wish to share with others.

How do you imagine EÉRA in the future?

We imagine dedicating ourselves, besides jewelry, to other product categories always inherent to the world of fashion and luxury, through collaborations with internationally renowned designers.

Spring Summer 2021 – Tokyo Earrings

Spring Summer 2021 – Lucy Necklace